Education Will Ease the Consumer Experience

Millennial homebuyers will be a key group in the housing and financial markets in the upcoming year and since millennials are more educated about consumer choices than prior generations, they will be seeking more education about the available loan products and the loan process itself.

While financial technology is accelerating rapidly and providing new opportunities for lenders and brokers to help with this, it can also create confusion among customers. Companies that understand how to leverage technology effectively to increase efficiency and reduce friction will come out ahead and increase their market share, so both lenders and brokers need to be up to speed with current customer service trends, especially in the area of client communication.

To prepare for 2018, it will be important for them to focus on providing a better customer experience, and then using any new technology to support it. Lenders and brokers MUST find a way to stand out and win new purchase business. In fact, borrower expectations could be the biggest element to a shift in 2018, and educating buyers will be the first step!

For many first-time homebuyers’ their biggest problem isn’t that they DON’T qualify to buy a home, it’s that they THINK they don’t qualify, therefore, since these consumers aren’t actively seeking homeownership, mortgage professionals will need to seek them out in ways they haven’t in the past. These buyers will want to work with lenders/brokers who can help them evaluate multiple loan options, not just a ‘one-size-fits-all’ scenario.

It’s all about working to help shape the future proactively, and that’s where Global Unity Mortgage comes in!

Global Unity Mortgage is the premier broker for unparalleled customer satisfaction in Hartford, New Haven, Fairfield and well as every other city and town in Connecticut.

For the most up-to-date mortgage information to keep you on the right track, please contact us today at 860872-9479 or email us at globalu@sbcglobal.net today!

 

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